I posted yesterday about Stephen Harper's new love of hockey, and how it was inspired by one of the top Republican strategists Frank Luntz.
The relationship between Harper and Luntz goes back years and he has been guiding the neoconservative movement since the old Reform Party days.
I also mentioned in my post that Frank Luntz used unethical means to get what he wants, and as you can hear in the video, a seventeen page memo was leaked that shows how he has attempted to manipulate the American public with catch phrases and fear mongering, on behalf of his corporate clients.
Today someone posted another article on Luntz at the CAPP site, that shows how he teaches his clients to 'speak Luntz'. Recalibrate would be one of those words, since it sounds much better than "we have no idea what we're doing."
Men like Luntz have ruined the Republican brand, turning it into a party of pure nonsense, in much the same way that Canada's new Conservative party is now. See how many similar phrases you can spot.
How to speak Republican
January 23, 2007
By Katherine Mieszkowski
So start listening for Luntz speak. It's there in the Conservative message.
Frank Luntz is a Republican word doctor who coaches conservatives to talk to Americans about "personalizing" (Harper uses 'choice') Social Security instead of "privatizing" it. He urges them to promote "tax relief," (Harper: progressive, fair tax relief to every single Canadian) not "tax cuts." He's counseled Republicans to spread doubt about the scientific consensus around global warming. Recently he recommended that "drilling for oil" be referred to as "exploring for energy," which goes down much more smoothly. Luntz is so reviled by environmentalists that one group has named an award after him for great achievements in Doublespeak ....