Yesterday I posted on Jason Kenney and the Conservatives new ad campaign. I just watched the discussion on Power and Politics, and I have to admit this may have been their most outrageous attack ad yet.
To take a comment made 20 years ago, and try to use it to suggest that Michael Ignatieff is un-Canadian, is beyond belief. But to take first of all a national symbol, and secondly a national brand; and turn it into something so ridiculous is low even for them.
You can watch the video here. It's about 1/3 of the way in.
Mr. Ignatieff placed a phone call to John Matheson, a former Liberal Member of Parliament who had played a prominent role in adopting the red maple leaf as the Flag of Canada, and Mr. Matheson laughed it off.
Something most adults would do.
Will this latest petty stunt work? I doubt it. As one person on the panel stated; it will only make Ignatieff appear human. But it also makes you wonder if this is now the best they've got.
However, I did contact Molsons from their web page and left this message:
I am emailing to draw your attention to a negative ad campaign currently being conducted by the Conservative Party of Canada. Our maple leaf is an iconic symbol, and one that you have always worked hard to present in a positive way. I watch and share your 'Joe Canadian' video constantly, since it represents the very heart and soul of our country.
Now I know that in politics, things can get messy, but on a day when we are celebrating the anniversary of our flag, and cheering our athletes awash in red and white; one political party has chosen to violate our pride by producing beer labels and cartons, identical to your own branding; that include the image of a political opponent, and a 20 year old comment he made.
This was especially distressing, watching the anguish of a mother, as the flag draped coffin of her son returning from Afghanistan, became her symbol of our national pride.
Is this really how you want your company to be represented?