The Globe and Mail has a new format as they've changed their focus from reporting news to manipulating the news in the favour of big business.The new tarted-up, glossy, all-colour Globe and Mail is many things, but it is not a real "news paper." It has been "dumbed up" and robbed of much of its news content.Rick Salutin was the first to go, and with him the paper's integrity. It now ranks right up there with the National Enquirer and Fox News.
And don't expect them to represent Canadian values.
In their attempt to attract younger, Internet-savvy readers who are not accustomed to investigative reporting, and prefer larger pictures, the newspaper is being revamped to have a more glossy tabloid look and feel, with one of the issues that "define Canadians," extolling the bright future of the armed forces. In the Globe's recent "Canada: Our Time to Lead" TV ad, touting the redesign, a young woman, riding a bicycle on a country road toward the camera, says that "Canada is not defined by universal health care or peacekeeping." Funny, 80 per cent of respondents to a one recent poll said healthcare is the crown jewel, and distinguishing attribute of Canadian society, and why we accept high taxation levels. This subtext of this ad asks us to envision a new Canada, militarized and "open for international business"-- a corporate Canada we are beginning to know, driven by unsustainable, neoliberal policies for endless exploitation. Who will take care of us when media corporations own us, and our messaging?Another one bites the dust.
The only thing missing was a big pic of Harper's mug. But I know where they can get one.
It's his media now.
